There are some things that are uniquely Scottish, such as Highland Games, but in truth, there's no single element that defines our country. Rather, it's a subtle blend of many different ingredients that have been added to the mix down through the centuries. At VisitScotland it is our job to market this rich diversity to ensure Scotland is a must-visit, must-return destination for business and leisure travel, domestically and internationally.
We are Scotland’s national tourism organisation and it is our role to strategically develop tourism in order to get the maximum economic benefit for the country and to market Scotland as an aspirational destination. Of course, this also involves ensuring that each and every visitor to our country has all the help and advice they need to enjoy their holiday and return again soon.